5 Strategies for Writing Engaging Social Media Posts for your Practice | Episode #109
Are you a new clinic owner and wondering if social media marketing is for you?
Maybe you have been dabbling into social media marketing but now you are feeling overwhelmed?
Or, maybe you have an established social media presence but you want to learn new ways to get social media engagement.
In this Episode #109 of the Practice Management Nuggets Podcast For Your Healthcare Practice, guest expert Kayla Das of Evaspare Inc. provides 5 strategies for writing engaging social media posts for your practice!
Why Should You Create Engaging Social Media Posts?
Overall, the purpose of social media marketing is to inspire, entertain and to give more than you try to sell.
People are on social media because they want to be taken away temporarily from their day so they are much more likely to click on things that inspire, entertain or provide them some type of guidance and support.
After they gain trust with what you have to say you’ll be the first person they think of when they need professional support.
Welcome to Practice Management Nuggets podcast, practical practice management, and privacy tips to help you start, grow, and improve your healthcare practice. If you are a clinic manager, team lead, healthcare provider or practice owner, these practical tips will save you time and money. My name is Jean L. Eaton, your Practice Management Mentor, and your Practical Privacy Coach with Information Managers.
I help you manage the pink elephant in the room.
Meet Kayla Das
Kayla Das is a Social Worker and Business Coach for therapists and coaches. Kayla works with therapists to:
- create a strong private practice foundation based on values;
- develop marketing strategies that are authentic and generate profits; and
- establish business systems and processes that are designed for practice sustainability.
Kayla lives with her husband and two pups, Larry and Marshall (who you may hear at any point during this podcast) in Edmonton, Alberta.
00:00 Welcome Jean L. Eaton
01:21 Introduction Kayla Das Evaspare Inc.
04:42 Kayla Das’ #1 Tip For Social Media Engagement for Healthcare Providers?
Start with one or two social media platforms
The 5 Strategies:
06:30 Strategy #1. Have a clear understanding of the problem or pain point that your social media post will address.
07:30 Strategy #2. Write your social media posts as if you are speaking directly to your ideal client.
08:10 Strategy #3. Have a clear and direct call to action in every post.
09:00 Strategy #4. Create beautiful social media images.
13:52 Strategy #5. Have a social media plan.
23:18 Privacy tips when you use social media
25:30 Social Media Practice Management Success Tip – Social media policies, procedures templates to help ensure a professional and privacy compliant presence online while also positively representing and supporting your business brand. https://informationmanagers.ca/pmssm
26:00 5 Strategies review
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I am honoured that you choose to spend your time with me today. Thank you for the opportunity to share my obsession about privacy, confidentiality and security with you!
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Jean L. Eaton, Your Practical Privacy Coach
and Your Practice Management Mentor
with Information Managers Ltd.